Posts Tagged ‘Ease’

Eliminate Your Emotional Reactions

Monday, August 30th, 2010
Feeling a little frustrated?

Feeling a little frustrated?

How much EASIER would your life be if you did not have to constantly manage your emotional reactions?  Imagine having a positive impact on your relationships with others, without expending as much energy to do so. It is finally possible to resolve the emotional energy that causes emotional reactions.

What are Management Strategies?

Management strategies use your ability to think.   Almost all personal development, coaching and counselling are based on exploring and changing your thinking.  In the coaching and personal development work I’m most familiar with, our conversations explore the following areas:

  • Taking 100% responsibility for everything that happens in your life and not being a victim or blaming others.
  • Habits – choosing things to positively serve your body and your life rather than doing things which suppress emotions and have negative impacts; such as too much sugar, alcohol, smoking, lack of sleep, too many hours in front of a TV or computer, to mention a few.
  • Attitudes – recognizing whether you experience things from a positive perspective or negative perspective.  Is the glass half full or half empty?
  • Beliefs – challenging what you believe to be true about the way the world works.
  • Control – attempting to redirect your emotional reactions; stopping yourself from being upset and having a negative impact.

Managing all of these areas takes focus and energy, and over time you will change some of your habits, attitudes and beliefs. This allows you to live a happier life, because you are more resourceful in the moment,  able to control your emotional reactions and you can take more responsibility for what is happening in your life.  Life will be better.  With practice and continuous work it certainly was for me.

And there is something even easier: resolving energy.

What is RESOLVING?

Resolving virtually eliminates the need to constantly be managing and controlling your emotions.  What you were previously managing becomes easy, and upsetting emotional reactions virtually disappear over time.  You get to experience more bliss in life.

Resolving the energy that causes emotional reactions is like draining old sludge out of your battery to make room for more vibrant energy to fuel your life.   It is the old sludge energy from past emotional conditioning that causes you to have emotional reactions such as frustration, anger, anxiety, worry and fear.  By resolving you are eliminating energy from your body rather than adding new thinking or learning.  It is like deleting a virus from your personal human hard drive.

I was recently doing this work with a friend of mine and his relatively new big flat panel TV stopped working one day.  His normal reaction would have been to get angry and upset.  Instead he very calmly dealt with the situation, finding someone to help him take the TV in to be serviced on warranty.  He didn’t have to expend any energy on being angry or on trying to control an emotional reaction.  He just took care of business.

When is it good to Manage?

Being able to manage your emotions is very useful in the moment when situations occur that push your emotional hot buttons (associated with unresolved underlying energy).  When you are resourceful in the moment your actions will have a positive impact on the people around you.  Having a positive impact is always a good thing in my books!

Then at a later point in time you can sit down and resolve the energy.

How do you Resolve the old energy?

We will show you how in the Emotional Hot Button Removal workshop.  Click Here for more information

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Confessions of a Non-Marketer

Wednesday, May 26th, 2010

One area of my business that still  isn’t easy for me is sales.  Although, my business has managed to survive through the past few years.  Taking full ownership of my less than illustrious sales record, I haven’t relied completely on my business to  sustain me, but I would dearly love it to. 

 The irony is, 80% of my clients are small business owners themselves and I help them over the hurdles of starting their businesses, which of course, includes sales and marketing.  They are assigned to me, so I don’t have to sell my services to them. The blind leading the blind you might comment. 

On the contrary, knowing my weakness, I invest heavily (time as much money) in professional development activities to compensate. The point is, I know enough about what to do, my challenge is actually applying it to my own business.  

 Frankly, it’s much easier to coach others and help strategize marketing plans to fit their businesses.  Providing a sounding board, and asking the right questions, really helps to test assumptions and clarify directions for promoting a business. Plus, I get to share gems from the Sales and Marketing Experts I’ve learned from. Gradually the message is getting engrained in my psyche and I’m starting to put into practice what I’ve preached.

 One of the most effective approaches I’ve come across lately is Charlene Brisson’s 3 Step Marketing (for non-marketers).  Charlene’s marketing expertise spans executive level marketing positions for major media and telecommunications corporations, operating her own small businesses and teaching sales and marketing. She has been through the trenches and has helped hundreds of businesses succeed. 

 In a recent interview with Ann Pustil, of ‘In A Nutshell Coaching’ Charlene talked about MSS: Marketing Stress Syndrome It was a really entertaining conversation and they had me giggling about how much we struggle with this stuff.  MSS occurs from

  • overwhelming confusion – wondering where to start, what to do, frustration, spinning your wheels.
  • Paralyzing fear of spending in the wrong place
  • Marketing Insanity: repeating the same things and expecting different results
  • Breaking into a Cold Sweat with the idea of cold calling
  • Wallet Fatigue: spending and not getting results
  • Procrastination and head-spinning indecision

 Charlene’s message is to keep it simple, with three steps to overcome the madness.

1. Know your ideal customer. Pinpoint all of the factors: geographic, demographic, psychographic, so precisely that you could give your ideal customer a name and write a story about who they are and what they do.  This gives you a foundation on which to develop your strategies. Use surveys and research to support your assumptions.

2. Craft a message that speaks to your ideal customer.  What you now know from step one helps you to know what to say. Let them know why they should do business with you; and what they can expect from your services.  State your Value Proposition or Unique Selling Position – What you do that is bigger, better, faster, than everyone else. State your clients’ situation and guide them through the resolution process in real time.

In addition to other brilliant examples on the call, they shared Anne’s marketing message for her business. “In a Nutshell Coaching: Gets to the heart of the matter quickly and resolves it quickly.’

3. Select effective marketing tactics to reach your ideal customer.  Strategically and optimally target your tactics to get the response you want. Tactics won’t work if they are not aligned with methods used by your ideal clients.  Always ask yourself if your ideal client uses the media you are planning for.

Granted there are so many traditional and new media marketing tactics: to choose from it can still be daunting. Charlene has solutions for you in her new book “148 Ways to Advertise & Promote your Business”. 

Have fun working easier with your marketing!

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