Archive for the ‘Work Easy’ Category

Confessions of a Non-Marketer

Wednesday, May 26th, 2010

One area of my business that still  isn’t easy for me is sales.  Although, my business has managed to survive through the past few years.  Taking full ownership of my less than illustrious sales record, I haven’t relied completely on my business to  sustain me, but I would dearly love it to. 

 The irony is, 80% of my clients are small business owners themselves and I help them over the hurdles of starting their businesses, which of course, includes sales and marketing.  They are assigned to me, so I don’t have to sell my services to them. The blind leading the blind you might comment. 

On the contrary, knowing my weakness, I invest heavily (time as much money) in professional development activities to compensate. The point is, I know enough about what to do, my challenge is actually applying it to my own business.  

 Frankly, it’s much easier to coach others and help strategize marketing plans to fit their businesses.  Providing a sounding board, and asking the right questions, really helps to test assumptions and clarify directions for promoting a business. Plus, I get to share gems from the Sales and Marketing Experts I’ve learned from. Gradually the message is getting engrained in my psyche and I’m starting to put into practice what I’ve preached.

 One of the most effective approaches I’ve come across lately is Charlene Brisson’s 3 Step Marketing (for non-marketers).  Charlene’s marketing expertise spans executive level marketing positions for major media and telecommunications corporations, operating her own small businesses and teaching sales and marketing. She has been through the trenches and has helped hundreds of businesses succeed. 

 In a recent interview with Ann Pustil, of ‘In A Nutshell Coaching’ Charlene talked about MSS: Marketing Stress Syndrome It was a really entertaining conversation and they had me giggling about how much we struggle with this stuff.  MSS occurs from

  • overwhelming confusion – wondering where to start, what to do, frustration, spinning your wheels.
  • Paralyzing fear of spending in the wrong place
  • Marketing Insanity: repeating the same things and expecting different results
  • Breaking into a Cold Sweat with the idea of cold calling
  • Wallet Fatigue: spending and not getting results
  • Procrastination and head-spinning indecision

 Charlene’s message is to keep it simple, with three steps to overcome the madness.

1. Know your ideal customer. Pinpoint all of the factors: geographic, demographic, psychographic, so precisely that you could give your ideal customer a name and write a story about who they are and what they do.  This gives you a foundation on which to develop your strategies. Use surveys and research to support your assumptions.

2. Craft a message that speaks to your ideal customer.  What you now know from step one helps you to know what to say. Let them know why they should do business with you; and what they can expect from your services.  State your Value Proposition or Unique Selling Position – What you do that is bigger, better, faster, than everyone else. State your clients’ situation and guide them through the resolution process in real time.

In addition to other brilliant examples on the call, they shared Anne’s marketing message for her business. “In a Nutshell Coaching: Gets to the heart of the matter quickly and resolves it quickly.’

3. Select effective marketing tactics to reach your ideal customer.  Strategically and optimally target your tactics to get the response you want. Tactics won’t work if they are not aligned with methods used by your ideal clients.  Always ask yourself if your ideal client uses the media you are planning for.

Granted there are so many traditional and new media marketing tactics: to choose from it can still be daunting. Charlene has solutions for you in her new book “148 Ways to Advertise & Promote your Business”. 

Have fun working easier with your marketing!

Walking our Talk with Working Easy

Wednesday, April 7th, 2010
Watching the Coast Guard work while we work.

Watching the Coast Guard work while we work.

Beyond publishing this blog we really are committed to working easy 4 life balance.

If you’ve been following our posts you’ve probably noticed that we like having fun too.  Sometimes this means being flexible and doing things outside the box of running a business.  When we formed our strategic alliance we decided to have  regular meetings, and we’ve been really consistent at sticking to our commitment. It’s such a wonderful way to hold ourselves accountable and stimulate creative synergy.  It’s way more fun than having an internal meeting with me, myself and I.

We usually have our meetings on the phone, which requires each of us to be in our offices – or not….  sometimes one of us is on a cell phone, travelling in another city, or country.  As long as one of us is on the computer to record pertintent notes it works beautifully.  The other day I had another meeting scheduled not long after our call, but it was a 1.5 hr commute away.  I pulled out my blue tooth headset jumped in the car and we continued our meeting.  It was an extraordinarily productive brainstorming session and we mapped out the next steps for our strategic alliance for the coming months.

What was really interesting to me, is my commute time is usually very unproductive, other than getting me where I need to go.  I often get brainwaves for building the business, but seldom record the ideas.  The better ones will run in the background of my consciousness, adding to the internal to do list and then to the heap of things not done.  Ever notice how we can conjure up far more activity in our imagination than we can ever accomplish in real time?

Anyway, what was exceptional about this drive, was Jacque was on the other end of the phone, to capture our creative ideas.  We now have topics for speaking engagements, the next few issues of our newsletters and Catalyst-LIVE radio shows .  And it was all incredibly easy and fun!

I highly recommend working collaboratively, or having a business building buddy.  It really does make work easier.

Winning the Game of Work and Life

Thursday, March 11th, 2010

In a blog this morning  I read the famous Michael Gerber quote, “don’t work in your business, work on your business.”  What if  your business was a game?   How would that change how you related to the whole concept of working in your business?   How about your life, could you play it like a game?

  • What would your game be called?
  • What would your game board or playing field be like?
  • Who would be playing the game with you?
  • What would the rules be?
  • How would you define winning?

Exciting.  I love playing games.

This weekend I did just that, played the game of defining my Personal Life Game.  I went to California to play The Game Of ….  – Playing the Game You are Build 4  — See web site http://bit.ly/9yMFUY

The process was fun and creative and totally felt like playing.   I came out of the weekend with a  game plan for all of the above questions and more.  So how do I use the information that I have uncovered?

I am using it to clearly define how I want to show up in this world, who do I want to be and how do I want to experience the world.  It gives more clarity on the Intention that I had set for myself last year  – see article on setting intentions -http://bit.ly/c0jBzw .

I have already used the insights that I have gained in making decisions.  I am in the process of looking for accommodations to rent in Belize for this fall when I take my business fully virtual for 3 months.  It became evident that the accommodations that I was looking at renting would have suited me perfectly from a logistical point of view. In the past this would have signaled me to say “yes”.   However my intuition signaled to me that the tone of the living environment would have been the opposite of the fun, vibrant life that I want to live.  Just by playing my game, I would have pushed my land lady’s fear buttons, causing an emotional reaction leading to conflict.

This was not the kind of experience that I defined for winning the game of my Personal Life. I listened to my intuition and said” no” and I am continuing on my search.

In your business when are you making decisions about what you need to do because it seems to make good logical sense?  Yet  it  creates an experience that you would prefer not to be having.   This is typically what happens when we work in our business rather than working on it.   We are creating experiences for ourselves that do not leave us winning.

This fall I will bring The Game Of…  to Vancouver.   Check the web site above for other games being played in the United States.

May you win and master your own game.

Jacque

Work Easy Interview with Cindi Pree, Virtual Business Partner

Friday, February 26th, 2010

Upon meeting Cindi Pree of the Kulshan Group it was quickly apparent we shared similar views on working easy for life balance. Having started and operated a few businesses, she now shares her knowledge and expertise as a Virtual Business Partner. Visit Cindi at www.kulshangroup.com

Here’s her story.

Working Easy is huge for Cindi, but it hasn’t always been the case. A one-time home school mom, on top of all the usual routines, she, “spent many years running – berating myself for not getting enough done. That’s not working easy.”

After a divorce she decided to find a happier life, and came to understand there was a healthier way to work and live too.  Her search led her to meditation and spirituality. Jill Bolte Taylor’s “My Stroke of Insight” showed her how being disconnected from her right brain was tied into working hard. She gave herself permission to play – meditate, paint, even do nothing.

Cindi realized it wasn’t necessary to be frantic to be productive and she wasn’t going to do it anymore.

Past work with realtors working east coast hours and weekends, made Mondays hell. We worked frantically for 3 days to catch up, she says.  “Eventually I recognized a pattern though; we were always caught up by Wednesday and she developed a new mind set.  “It’s going to be OK,” she would tell herself and her staff.

Studying the teachings of Abraham she learned that time is a perception, it’s a human construct. The way we divide up the day is made up.  We have all kinds of time; it’s how we use it that counts. She alludes to Steven Covey’s Big Rock story. We need to decide what our big rocks are. “For me it used to be getting the work done. Now the priority is how I feel when I am working.  I continuously check in, moment to moment, and ask how it feels?”

Now if she puts in a long day it’s because she has done her ‘gut check’ and she’s doing it because she wants to, not because someone says she should or has to.

When asked what supports her in working easy she says, “It’s really important to know your strengths and weaknesses – analyze your work style and make sure what you’re doing works for you. Because I’m a linear person I look at and incorporate tools, systems and procedures, and create short cuts.”

Drawing on Lean Manufacturing, Kaizen and 6 Sigma principles, she strives for efficiency.  She asks Five Whys: ask yourself why you are doing something five times and you’ll get to the core of it.  If your answer is ‘because this is the way I’ve always done it’, or ‘because someone told me to’ there is likely room for change.

She looks for ways to be productive, “If I am more productive here, then I have more time to play!”

She always asks, “Does it benefit me? Is there a better way? Is there a better tool?  If I’m using a tool, am I using it the best way?” Fewer mouse clicks to complete a task shaves off time. Even if it’s a few hundredths of a second it adds up every time you repeat it

Are you sending the same kind of documents often? Create templates. Looking for the same website over and over again? Make shortcuts. If you are reaching across the desk to grab something many times a day, move it to where it is handy. Keep visual clues, and use color coding to track projects.

Cindi’s recommendation: “Get in the habit of finding something to change before you start each day. Once you start doing this and you see the increased ease you will find more and more ways to streamline. Even after all the years I’ve been doing this I still find myself asking why I’m doing things a particular way.”

She also recommends spending a little money to have someone show you how to use the tools you have efficiently. We get bombarded by new tools all the time, but we don’t need to run out and buy them all. Bottom-line: A mind set of looking for ease has to come first, otherwise implementing the time-saving real world stuff just leaves room to fill up with a longer ‘to do’ list.

I tried Cindi’s tip of starting my day with changing something.  I really like this and plan to continue!

Lynne

Management vs Leadership

Tuesday, January 26th, 2010

In the 1970’s a distinction started to be made between management and leadership.  “The two different positions can be summarized as follows:  John Kotter sees managers as being the ones who plan, budget, organize, and control, while leaders set direction, manage change, and motivate people. Warren Bennis views managers as those who promote efficiency, follow the rules, and accept the status quo, while leaders focus on challenging the rules and promoting effectiveness.”

As a result our perception of management has declined substantially.  No one really has a career aspiration to be a manager.  In general the management profession is not well respected and employees are unhappy with their managers.

Julian Birkenshaw in his article Reinventing Management, published in the Ivey Business Journal, January/ February 2010 states that we need to go back “to a basic definition of management—the act of getting people together to accomplish desired goals and objectives.”

This distinction between leadership and management has historically come from the emergence of large corporations and is a poor distinction when applied to smaller companies.  In my opinion the basic definition of management is one that has always applied to small and mid-sized organizations.   In this basic definition management is responsible for both the modern definition of leadership and management.

What is important is that people on the management team develop a way of working together, be it collaborative or in a hierarchy, which brings people together to accomplish goals.

I diverge with the author’s thinking in one area that the perception of management and that of employees will improve by changing the model of management/leadership as we know it today.  Perceptions will only improve if management shifts who they are Being and the way they are Being when they relate to each other and the people that work for them.  It is how we show up at work that influences how people relate to us.

To read the full article go to:   http://www.iveybusinessjournal.com/article.asp?intArticle_id=877

Jacque